Insights
Thinking on brand, websites, demand and AI.
Practical articles and guides for ambitious business owners, from an AI-first agency in Cardiff. New articles every week.
This week
- 01
Sales & Commercial
Why Do Leads Go Cold? The Follow-Up System That Fixes It
- 02
- 03
- 04
- 05
Start here
Five guides to begin with.
Guide 01
Brand & Positioning
Carve out a category you can credibly win in and become the obvious choice for your buyer.
Read the guideGuide 02
Digital Products
Websites and digital products designed to turn visitors into enquiries and revenue.
Read the guideGuide 03
Demand & Content
Build a steady pipeline with content, campaigns and channels that compound over time.
Read the guideGuide 04
AI & Automation
Practical AI and automations that save hours, cut errors and scale without more headcount.
Read the guideGuide 05
Sales & Commercial
Convert more of the enquiries you already get with sharper follow-up, offers and process.
Read the guide01 / Brand & Positioning
Brand & Positioning.
Carve out a category you can credibly win in and become the obvious choice for your buyer.
02 / Digital Products
Digital Products.
Websites and digital products designed to turn visitors into enquiries and revenue.
Free report
Your next customer won't Google you.
How UK businesses get found, cited and chosen now that AI answers the questions customers used to type.
03 / Demand & Content
Demand & Content.
Build a steady pipeline with content, campaigns and channels that compound over time.
04 / AI & Automation
AI & Automation.
Practical AI and automations that save hours, cut errors and scale without more headcount.
05 / Sales & Commercial
Sales & Commercial.
Convert more of the enquiries you already get with sharper follow-up, offers and process.
Collections
Read by topic.
Getting found in AI search.
How customers find a business now that AI answers the question first.
- 01What Is AEO? Answer Engine Optimisation and How It Differs from SEODemand & Content / 9 min read
- 02What Is GEO? Generative Engine Optimisation Explained for UK BusinessesDemand & Content / 9 min read
- 03How to Get Found on Google in 2026: A Small Business GuideDemand & Content / 9 min read
- 04Local SEO for Tradespeople: How to Win More Local Jobs in 2026Demand & Content / 9 min read
Hiring help, without the guesswork.
What things cost, who to hire and how to brief them.
- 01Website Designer vs Web Design Agency: Which Does a Small Business Need?Digital Products / 9 min read
- 02How Much Does a Website Cost in Cardiff in 2026?Digital Products / 8 min read
- 03Website Packages Explained: What You Actually GetDigital Products / 8 min read
- 04How to Brief Your Web Designer (and Get a Better Website)Digital Products / 8 min read
- 05What Does a Brand Strategy Agency Actually Do?Brand & Positioning / 8 min read
For trades businesses.
Websites, local search and follow-up for electricians, plumbers, roofers and builders.
- 01Why Trades Businesses Need a Website in 2026Digital Products / 8 min read
- 02Local SEO for Tradespeople: How to Win More Local Jobs in 2026Demand & Content / 9 min read
- 03Email Is Not Dead: The Follow-Up Sequence That Quietly ConvertsSales & Commercial
- 0412 AI Automation Examples a Small Business Can Set Up This QuarterAI & Automation / 8 min read
From the founder
Our founder, Rhodri Williams, oversees every client project at Roddy Digital and writes for Insights. He has spent more than a decade in web design and digital growth, working with brands including Vodafone and Airbus, agency side, before founding the agency.
All articles.
Ready to stop doing things the slow way?
Your first call is with our founder, Rhodri Williams.