AI & AUTOMATION
AI & Automation Services UK.
Roddy Digital designs and builds bespoke AI platforms, dashboards, portals and workflow automations for ambitious businesses across the UK. We are human experts in AI: we ask how your business works first, then build the system that hands your team their week back, and we look after it long after launch.
Free call, no obligation.
Want your team trained first? Our half-day AI workshops in Cardiff and South Wales run from £300 per person.
Trusted by ambitious businesses
We work with ambitious businesses across the UK, delivered remotely, with the same standard wherever you are.
The cost of getting AI and automation wrong.
Enquiries dying in the inbox.
The fastest response usually wins the job. If enquiries wait hours for a reply and quotes never get chased, you are paying to generate leads and then quietly losing them.
The owner as the bottleneck.
When quoting, chasing, scheduling and invoicing all run through one person's phone, the business can only grow as fast as that person can type. That is a ceiling, and it is usually the founder's evenings that pay for it.
AI bought, nothing changed.
Most businesses have tried a chatbot or a ChatGPT subscription that changed nothing. Tools without a process wrapped around them are just another monthly fee.
What is AI & automation?
AI and automation is the practical application of software to the repetitive work that eats your team's time: responding to enquiries, chasing quotes, booking appointments, moving data between systems and keeping customers updated. Roddy Digital designs and builds these systems for UK businesses, starting with the highest-value repetition rather than the most fashionable tool. The goal is leverage: the same team handling more work to a higher standard, with nothing falling through the cracks. Done well, automation is invisible; customers just experience a business that responds instantly and never forgets them.
What is included.
Specific deliverables. No vague scope.
- Enquiry and quote follow-up automation (speed to lead)
- AI assistants for enquiries, FAQs and booking
- CRM setup and pipeline automation
- Workflow automation between your existing tools
- Training and documentation so your team actually uses it
Who this is for.
Missing calls and enquiries.
Service businesses losing jobs because nobody responded in the first hour.
Drowning in admin.
Teams spending hours on quoting, scheduling and chasing that software should be doing.
Spreadsheet chaos.
Businesses run on memory and spreadsheets, with no single view of leads and jobs.
Ready to scale without hiring.
Companies that want more capacity from the team they already have.
Our process.
01
Map
Where the hours and the leads actually go.
02
Prioritise
Rank the repetition by cost and pick the highest-value fix first.
03
Build
Automations and AI assistants on your existing tools where possible.
04
Test
Run alongside the old way until it is trusted.
05
Expand
Add the next automation once the last one pays.
Where this fits
Recommended: Launch Pad.
AI & Automation is delivered at full depth inside our Launch Pad package, where it connects to your website, CRM and demand system. Also available as a standalone pillar from £500 + VAT.
Launch Pad
£1,000 + VAT / month
A full growth engine, fully managed.
- No long lock-ins
- Work starts within days
- One team, one monthly price
Why it matters.
An enquiry answered in five minutes converts at a different level from one answered tomorrow. Automation makes the five-minute response your default, around the clock, without hiring anyone.
And the hours matter as much as the leads. Ten hours a week of admin removed is 500 hours a year, either back in the business or back in your life. Most businesses do not have a growth problem, they have a systems problem; this is the pillar that fixes the system directly.
FAQ
Frequently asked.
What does an AI automation agency actually do?
We find the work your team does by hand that a system should be doing, then design and build that system: bespoke platforms, dashboards, client portals, workflow automations and AI agents. Everything is built around how your business already works, explained in plain English, and supported after launch.
How much does AI automation cost for a small business?
Scoped builds are billed at £95 + VAT an hour, and we agree the scope and hour budget with you before anything starts, so there are no surprises. Larger ongoing programmes are shaped as a growth partnership after a discovery conversation. Many automations pay for themselves in recovered hours within months.
What can be automated in my business?
The reliable candidates are the repetitive, rule-based jobs: lead follow-up, quote and invoice admin, appointment booking, review requests, reporting, and content operations. In discovery we map your actual week, put a time cost on each candidate, and start with the automation that pays back fastest.
Will AI automation replace my staff?
The pattern across UK small businesses that adopt AI is reallocation rather than redundancy: the hours saved on admin go into selling, serving customers and the work that wins revenue. We design systems to remove the drudgery from existing roles, and we train your team so the system is theirs, never a black box.
Why choose a Cardiff agency for AI work?
You get one senior team, in the room or on a call without a timezone in the way, that covers strategy, build and aftercare rather than handing you between departments. We publish our method and our rates, and our own site runs on the systems we sell.
Where should a business start with AI?
With the repetition, not the hype. The first automation should target your most expensive repeated task, usually enquiry follow-up or quoting. We map that in the first call.
Will this replace our existing tools?
Usually not. We build on what you have where possible (your inbox, your calendar, your CRM) and only recommend new tools when they clearly pay for themselves.
Is our business too small for this?
If you handle enquiries, send quotes or book appointments, no. Small teams often see the biggest relative gain because one automation can hand back a meaningful slice of the week.
What about data and privacy?
Everything is built UK-GDPR compliant, with your data staying in your accounts. We document exactly what flows where, in plain English.
Low risk
Low risk. Built to prove its value.
No long lock-ins beyond the initial term. One team, one monthly price, and work starts within days of you saying yes. If it is not working, you can cancel.
Talk to us about AI and automation.
Free call. No pressure. You will leave with at least one useful idea.