Author

Rhodri Williams.

Founder and Managing Director, Roddy Digital

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About

Rhodri Williams is the founder of Roddy Digital, an AI-first agency in Cardiff. He has spent more than twenty years in sales and marketing, delivering work for brands including Vodafone and Airbus at agencies, and now designs and builds the AI systems, automations and websites ambitious businesses run on. He writes about AI, websites, search and the commercial side of growth.

Articles

Articles by Rhodri Williams.

Mixed media collage of a tradesperson crossing five numbered envelope stepping stones towards a ticked quote

01Sales & Commercial20 October 2026

Email Is Not Dead: The Follow-Up Sequence That Quietly Converts.

Most quotes die in silence. A five-touch email follow up sequence (days 1, 3, 7, 14 and 30) that recovers them without pestering, with copy you can adapt today.

Maximalist collage of a marble bust under a map pin with review stars and the words MAP PACK

02Growth23 October 202612 min read

SEO in Cardiff: How Local Businesses Win the Map Pack in 2026.

What decides who appears in Cardiff's map pack in 2026, how to set up your Business Profile and reviews, which area pages work, and what local SEO should cost.

Typographic collage with the words FIRST HOUR beside a frosted enquiry envelope, a stopwatch and a phone

03Growth22 October 20269 min read

Why Do Leads Go Cold? The Follow-Up System That Fixes It.

Most leads go cold in the gap between the enquiry and the first real conversation. Here is the first-hour plan and quote follow-up system that fixes it.

Mixed media collage of a tradesperson by a van as tasks loop round on autopilot

04AI21 October 20268 min read

12 AI Automation Examples a Small Business Can Set Up This Quarter.

Twelve AI automations a small business can set up before the new year, from instant enquiry replies to quote chasing and review requests, with the effort and human check for each.

Maximalist collage of a marble bust with AI workshop props and the words LEARN BY DOING

05AI21 October 20269 min read

AI Training for Small Businesses in Cardiff: What a Good Session Should Cover.

What AI training should cover in 2026, which format suits your business, how to judge a trainer, and the funded options open to businesses in Wales.

Mixed media collage of scissors cutting one paragraph from a web page into a phone's answer bubble

06AI21 October 20269 min read

What Is AEO? Answer Engine Optimisation and How It Differs from SEO.

What answer engine optimisation is, how it differs from SEO and GEO, what changed in 2026, and a checklist to make one service page easy for AI tools to quote.

Typographic collage with the word VS between a lone web designer and a small design team

07Websites20 October 20269 min read

Website Designer vs Web Design Agency: Which Does a Small Business Need?.

Freelancer, studio or agency? An honest comparison of what each does well, what it really costs, the risks, and the questions to ask before you hire.

Maximalist collage of a marble bust and an AI answer bubble citing a business web page

08AI16 October 20269 min read

What Is GEO? Generative Engine Optimisation Explained for UK Businesses.

A plain-English guide to generative engine optimisation: how ChatGPT, Gemini and Google AI choose sources, what to fix this month and how to measure it.

Typographic collage with the words WHAT'S IT WORTH? beside a scale tipping towards enquiries

09Websites16 October 20268 min read

How Much Does a Website Cost in Cardiff in 2026?.

Real 2026 price ranges for a website in Cardiff, from DIY builders to freelancers, agencies and monthly packages, plus what drives the cost.

Mixed media collage of five linked growth parts looping on pink string as the owner walks away

10Strategy13 October 20267 min read

What Is a Growth System? A Plain-English Definition for Business Owners.

A growth system is the connected set of positioning, website, demand and automation a business runs on. What it is, the five parts, and how to check yours.

Typographic collage with the words FIX THE LEAKS beside a browser bucket patched with pink tape

11Websites12 January 20269 min read

Why Your Website Isn't Converting (And How to Fix It).

Visitors but no enquiries? The leak is usually in the message, the speed, the next step, the proof or the form. Here is how to find it and fix it.

Maximalist collage of a marble bust eyeing a cracked browser covered in seven warning stickers

12Websites8 January 20269 min read

7 Signs You Need a New Website in 2026.

Your site does not need to be broken to be holding you back. Seven signs it is costing you enquiries, a simple scoring test, and whether to redesign or rebuild.

13Brand4 January 20268 min read

What Is Brand Positioning, Really?.

Brand positioning is the decision about who you are for, what you are the best choice for, and why anyone should believe you. Here is how to make it.

Typographic collage with the words GET FOUND as a magnifying glass picks out one shopfront

14Growth28 December 20259 min read

How to Get Found on Google in 2026: A Small Business Guide.

Getting found on Google in 2026 takes a fast website, a complete Business Profile, content in your customers' words and answers AI Overviews can cite.

Mixed media collage of an electrician on a street map beside a giant pink map pin

15Growth22 December 20259 min read

Local SEO for Tradespeople: How to Win More Local Jobs in 2026.

A practical 2026 local SEO guide for electricians, plumbers, roofers and builders: Business Profile set-up, reviews, area pages and a website that books jobs.

Typographic collage with the words START HERE as an owner points to the first task to automate

16AI18 December 20259 min read

AI and Automation for Small Business: Where to Start in 2026.

AI agents can now run real tasks for you. Here is where an owner-run business should start, which tools fit, what it costs and how to keep it safe.

Maximalist collage of a marble bust lifting a low ceiling on five stacked pink blocks

17Strategy12 December 20258 min read

How to Scale a Small Business Without Burning Out.

Growth stalls when everything runs through you. The five systems that raise the Founder Ceiling, in the order that protects your time and your health.

Maximalist collage of a marble bust looking into a parcel bursting with website package essentials

18Websites6 December 20258 min read

Website Packages Explained: What You Actually Get.

Monthly package, one-off project, freelancer or DIY builder? What a website package should include, how the models compare, and how to judge a quote on a full year.

Mixed media collage of a neighbour's recommendation leading to a trades website on a homeowner's phone

19Websites30 November 20258 min read

Why Trades Businesses Need a Website in 2026.

Word of mouth still wins trade work, but the referral checks you online first. Here is why trades need a website in 2026 and what it must do to book jobs.

Maximalist collage of an engine built from articles feeding a megaphone that sends out social icons

20Growth24 November 20258 min read

Content Marketing vs Social Media: Where Should You Spend Your Time?.

Content and social do different jobs. Here is what each does in 2026, how they work together, and where a small business with limited time should start.

21Brand18 November 20258 min read

What Does a Brand Strategy Agency Actually Do?.

Behind the jargon, a brand strategy agency does three jobs: makes the choice clearer, the message sharper and the business easier to grow.

Mixed media collage of a one-page website brief passed between hands and unfolding into a phone wireframe

22Websites10 November 20258 min read

How to Brief Your Web Designer (and Get a Better Website).

A clear brief is the cheapest way to get a better website. Here is what to include in 2026, what people forget, and a one-page template to copy.

Ready to stop doing things the slow way?

Your first call is with our founder, Rhodri Williams.