Roddy Digital

Free report · 16 pages · 2026

Your Next Customer Won't Google You

How UK businesses get found, cited and chosen now that AI answers the questions customers used to type.

Search became answers. Most business websites were built for the old game: crawlers blocked without anyone noticing, answers buried at the bottom of pages, brochure copy that says nothing quotable. This report sets out what an AI-ready website looks like, with the evidence behind each claim, and how to get there one step at a time.

Front cover of the Roddy Digital report, Your Next Customer Won't Google You

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What is inside

  • 01Why AI Overviews cut the click-through rate on a number one ranking from around 28% to between 10 and 17%
  • 02The three-layer check that shows how your site looks to an AI crawler, not to a browser
  • 03Why AI-referred visitors convert around 42% better, and what that changes about your pages
  • 04The ten fixes that move the needle, in the order to do them
  • 05A self-check you can run on your own site this week
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