About Roddy Digital
Built to help ambitious businesses grow.
Roddy Digital is a brand, technology and growth company. We're a team of strategists, operators, builders, and growth specialists, working together to help businesses become clearer, more modern, and more scalable.
Why we exist.
Most businesses don't have a growth problem. They have a systems problem. The brand is unclear. The website doesn't convert. The content doesn't build traction. The operations don't scale. Roddy Digital was built to solve all of that, in one place, with one team that knows how brand, technology, and growth connect.
We work with ambitious businesses across the UK and US: from trades firms and professional services practices to health clinics, hospitality brands, and property developers. What they all have in common is a desire to grow, and a recognition that doing it properly requires more than a new logo or a social media strategy.
The team behind the work.
A leadership team with deep expertise across brand, growth, technology, and operations.
Rhodri Williams
Founder & CEO
Rhodri founded Roddy Digital after a decade leading brand and digital teams for high-growth businesses. He combines strategic clarity with hands-on execution, and is the connective thread between brand, technology and growth across every engagement.
Rob Tarry
Business Development Director
Rob brings a commercial background built across SaaS, agency and services businesses. He leads client conversations, scopes engagements properly, and makes sure every relationship is set up to deliver real outcomes, not just deliverables.
Boni Neilson
Operations Director
Boni runs delivery. With deep operational experience scaling agencies and product teams, she designs the systems, rhythms and handovers that keep work moving. Clients feel it in clearer comms, faster turnarounds, and fewer surprises.
Levi Lawrence
Head of Innovation
Levi leads our innovation work, translating emerging tech into practical advantage for clients. From AI workflows to new product opportunities, he focuses on what actually compounds value, not what trends well on LinkedIn.
And a wider team making it happen.
Behind the leadership team, we have a group of specialists, virtual assistants, and delivery partners who help us move fast and deliver consistently.
Maya Chen
Design
Luka Petrov
Digital Ads
Amara Okafor
Operations
Omar Haddad
Development
Sophie Miller
Social Media
Elliot James
Project Management
Kenji Sato
AI & Automation
Anya Kowalska
Copy & Content
Tunde Adebayo
Quality Assurance
Layla Mansour
Client Care
We keep our team lean, focused, and senior-led. Every client gets input from people who've done this before.
How we work.
01
Clarity before creativity.
We get clear on what a business stands for before we design, write, or build anything.
02
Systems over tactics.
We build infrastructure that compounds, not campaigns that spike and fade.
03
Commercial outcomes, not vanity metrics.
We measure what matters: enquiries, conversions, revenue, and growth.
04
Execution, not just advice.
We don't just tell you what to do. We do it.
"Most businesses don't have a growth problem. They have a systems problem."
In practice, that means the answer is rarely another campaign or another rebrand. It's usually clearer positioning, a website that actually converts, and the operational systems to scale what's working. That's the work we do.
Ready to work with us?
Whether you need a new website, a brand overhaul, or a full growth partner, let's talk.