Online marketing services in Cardiff, built around enquiries.

Online marketing is a set of channels, and the skill lies in picking the right ones for your business and making them work together. This is our Demand & Content pillar, delivered for Cardiff and South Wales businesses.

• Google Ads: appear in front of people searching for what you sell, right now. Usually the quickest route to enquiries.
• Meta ads: Facebook and Instagram, for reaching people before they search and bringing back past visitors.
• SEO: organic rankings and the map pack, which keep producing enquiries without paying for every click.
• Content marketing: articles and guides that answer buyer questions and feed both SEO and AI search.
• Social media management: consistent, on-brand posting where your customers already spend time.
• Email marketing: nurturing people who are not ready yet, and bringing past customers back.

Ofcom found that two companies, Alphabet and Meta, account for more than half of the time people in the UK spend online. That is why Google and Meta usually carry most of a local paid budget.

Ads and SEO bring people to your site. What happens next decides whether you make money from them. A slow page, a buried phone number or a form nobody checks will waste any budget, however well the campaign is run.

So before we scale spend, we check three things:

1. The landing page. Does it match the ad, load quickly on a phone and make the next step obvious? If not, we fix it or build a dedicated landing page.
2. Tracking. GA4, Search Console and conversion tracking set up properly, so we know which channel produced which enquiry.
3. Follow-up. Every enquiry gets a prompt acknowledgement and reaches the right person, with an email sequence for people not ready to buy yet.

If your site is the weak link, our page on web design in Cardiff explains how we build sites that convert.

If I were starting from scratch with a modest budget, this is the order I would follow. It gets cash coming in soonest and wastes the least.

1. Fix the free basics. Claim and complete your Google Business Profile, and start asking every happy customer for a review. It costs nothing but time.
2. Make sure the website converts. No channel can rescue a site that loses people.
3. Run Google Ads on high-intent searches. Target the exact services you sell, in the areas you actually serve, with a daily budget you are comfortable with. Google says a campaign might spend up to twice your average daily budget on a given day, but no more than 30.4 times it across a month, so set it with that in mind.
4. Add email follow-up. A short sequence for enquiries that don't convert first time is cheap and often overlooked.
5. Then build the long game. SEO and content take longer to pay back and reduce what you spend on clicks over time. Meta ads and social come in once you know which message works.

Your sector can change this order. A restaurant or shop might put Meta ahead of Google, because people rarely search for them by service. That is exactly the kind of thing we settle on the first call.

Our Demand & Content packages are fixed monthly fees with a 3-month minimum:

Ad spend is separate. What you pay Google or Meta for clicks and impressions sits on top of our fee, and you decide the amount. We will recommend a starting figure for your sector and area, and tell you plainly if it is too small to learn anything from.

For a market comparison, a June 2026 study of published UK prices found a median PPC management fee of £470 a month (excluding ad spend) and a median social media management fee of £358 a month, each for a single channel. When you compare quotes, compare what is included each month as well as the fee.

Whoever you hire, these questions will tell you a lot in one conversation.

• How are you paid? A fixed fee keeps advice honest. A percentage of ad spend can reward spending more, whether or not it is working.
• Who owns the accounts? Your Google Ads, Meta and Analytics accounts should be in your name.
• What will you report? Enquiries by channel and cost per enquiry. Clicks and impressions alone tell you very little.
• Will you touch the website? An agency that won't improve your landing pages is asking you to pour traffic into a leaky bucket.
• Can I see proof? Named clients, real quotes and real numbers, ideally in a business like yours.
• Who does the work? The person who sells it should be someone you can speak to afterwards.

I started in sales before moving into marketing, and I have spent fifteen years in websites and digital marketing, including work on brands such as Vodafone, Sainsbury's, Airbus and LVMH in earlier roles. I still judge marketing the way a salesperson does: by the enquiries it produces.

• Founder-led. I lead every engagement personally.
• Cardiff-based. Our office is at 11-13 Penhill Rd, Pontcanna. We meet on Zoom, and you are welcome at the office by arrangement.
• Website and marketing together. We build and fix the pages your ads send people to, so nothing stalls between suppliers.
• An AI-first agency. We build automation into lead follow-up and reporting wherever it saves time and stops enquiries slipping through.

Cardiff sits at the centre of the Cardiff Capital Region, a partnership of 10 councils with 1.5 million residents. For most local businesses that is a big enough market to grow in, without paying for clicks in places you don't serve.

Google and Meta both let you target ads by location. We set targeting around your real service area, whether that is a handful of Cardiff postcodes or the whole region, and review it as the data comes in. A trades firm covering Newport to Bridgend and a café in Pontcanna need very different targeting, and the same budget behaves very differently in each.

The attention is there. Ofcom puts the average UK adult at four and a half hours online a day. The job is to show up in the right place with an offer worth acting on.