An AI agency in Cardiff that builds what your business runs on.

I am. I have spent fifteen years in websites and digital marketing. I started in sales, moved into marketing, and often ended up running business development from inside marketing roles. Along the way I worked on brands including Vodafone, Sainsbury's, Airbus and LVMH.

That mix shapes how we work. I care about what a website or an automation does for your pipeline, so every brief starts with the commercial question: where do your enquiries come from, and where do they leak?

I founded Roddy Digital Limited in 2021 and I lead every engagement personally, so the person who scopes your project is the person accountable for it. Our office is at 11-13 Penhill Rd in Pontcanna. Day-to-day calls happen on Zoom, which keeps things quick for owners right across South Wales, and you are welcome to meet at the office by arrangement.

Most people searching for a digital agency in Cardiff want one of two things: more of the right enquiries, or less time lost to admin. As an AI-first agency, we build with AI from the start: in how we research and write, in the tools we hand over, and in the automations that take repetitive work off your team. The work falls into four pillars.

Brand & Positioning

Getting clear on who you serve and why they should pick you, then turning that into messaging your website and sales conversations can use. See brand positioning.

Digital Products

Websites, web applications, landing pages and ecommerce. For most Cardiff firms the starting point is web design in Cardiff; for custom builds, portals and integrations, see website development in Cardiff.

Demand & Content

Getting found and chosen through search, content, ads and AI assistants. Our Cardiff pages cover SEO in Cardiff, AI search in Cardiff and online marketing in Cardiff.

AI & Automation

Workflows, integrations and AI tools that take repeat admin off your desk, plus training so your team uses them with confidence. See AI automation in Cardiff and AI training in Cardiff.

Start with the problem. Each of these pages goes deeper on one service, with prices, process and answers to the questions Cardiff owners ask us.

Still unsure where to start? Run the free Cited AI visibility check. It looks at 15 signals in about 20 seconds and needs no email address.

1. A call with me on Zoom. We talk about the business, the numbers you care about and what has or has not worked before.
2. A written scope. You get a clear plan with the investment set out before any work starts, or a package recommendation if one fits.
3. The build. We design, write and build, and you review the work at agreed checkpoints.
4. Launch and aftercare. We go live, set up tracking in GA4 and Search Console, and keep looking after what we built.

Most small businesses start with a website package. Bigger, longer engagements become a Growth Partnership, scoped over twelve months around the outcomes you want.

Throughout, you deal with me, and the investment is agreed in writing before work starts.

We publish our prices because Cardiff owners should know the investment before the first call. Website packages start at £350 a month + VAT on a twelve-month term, with copywriting, hosting and set-up included. One-off brand work starts at £650, ongoing demand and content work at £450 a month, and AI and automation projects at £500. Ad hoc work is £95 an hour + VAT.

For businesses that need a joined-up programme across several pillars, a Growth Partnership is scoped over twelve months. Those are never priced in public because each one is built around a different set of goals. The summary is below and the full breakdown is on our packages page.

This is where we live and work, and the market is bigger than many owners assume. The Cardiff Capital Region covers ten council areas, has a population of 1.5 million (almost half of Wales) and is home to 50,000 local businesses, according to the Cardiff Capital Region. Cardiff Council describes Cardiff as the UK's fastest-growing city, with population expected to grow faster than any of the Core Cities (source).

Growth brings competition. A plumber in Llanishen or an accountant in Canton is often up against firms from Newport to Bridgend for the same searches. How people search is shifting too: Ofcom reports that about 30% of searches now show AI overviews, and 53% of adults say they see these summaries often (source).

So our Cardiff work joins classic local SEO with AI search visibility. That combination is how Pest & Property Solutions now wins enquiries from Google and from ChatGPT.

Whoever you speak to, these five questions will tell you a lot.

• Who does the work? Some agencies sell with a senior person and deliver with someone else. Find out who you will speak to each week.
• Can I see results, with the client named? Enquiries, rankings or hours saved, from a business you could look up.
• What does it cost over a full year? Monthly fees, hosting, licences and add-ons, added up.
• Who owns what? The domain, the website, the content and your data should be set out in writing.
• How do you use AI? A good answer is specific: where it speeds the work up, and where a person checks it.

I am happy to answer every one of those on a first call, and I would encourage you to ask anyone else you are considering the same.