AI. Websites. Growth.
Your team is doing work a system should be doing.
We're human experts in AI. We design and build the bespoke platforms, automations and websites ambitious businesses run on, then look after them long after launch.
Founder-led, from the first call to launch.
Founder's track record
Brands our founder has delivered for, agency side.
Before founding Roddy Digital, Rhodri spent more than twenty years in sales and marketing, delivering work for brands including Vodafone, Airbus and Benefit Cosmetics at agencies.
- Pizza Express
- Universal Music Group
- University of Hertfordshire
- Airbus
- Vodafone
- Argos
- Benefit Cosmetics and Fresh (part of the LVMH group)
- Fever-Tree
- St John Ambulance
Roddy Digital clients
What we create
Four disciplines. One joined-up system.
Most engagements start with how you are positioned. Then we build the products, demand and automation around it, so each one makes the others work harder.
[01]
Brand & Positioning.
Positioning and identity that make you the obvious choice, so every system downstream works harder.
Includes
- Brand Strategy
- Visual Identity
- Messaging & Copywriting
- Brand Positioning
[02]
Digital Products.
Websites built to win enquiries. Designed, written and cared for by one team, with SEO and AI-search visibility built in from day one.
Includes
- Website Design & Build
- Landing Page Design
- Web Application Development
- E-commerce Websites
[03]
Demand & Content.
Content, SEO and campaigns that bring the right people to the systems we build.
Includes
- SEO, AEO & GEO
- Content Marketing
- Social Media Management
- Email Marketing
- Google Ads
- Meta Ads (Facebook & Instagram)
[04]
AI & Automation.
Bespoke AI platforms, client portals and internal tools, plus the automations and AI agents that remove busywork. Designed around your business, integrated with your existing systems, supported as they run.
Includes
- Workflow Automation
- AI Tool Integration
- CRM Setup
- Business Process Automation
Proof
Pest & Property Solutions.
112
enquiries in the first 36 days
82.7%
of enquiries from Google organic search
344
Google reviews
Pest & Property Solutions, Cardiff. New site live June 2026. Figures from the client's enquiry log and Google Business Profile.
Read the case studyOur approach
Find it. Fix it. Grow it.
Every engagement runs the same way, so you always know what is happening, what comes next and why it matters.
01 / 03
Find.
We ask how your business works before anything gets built, and find the work a system should be doing.
02 / 03
Fix.
We design and build the platform, automation or website that takes that work off your team, in weeks rather than months.
03 / 03
Grow.
We stay after launch, judged on the enquiries it wins and the customers it keeps.
Insights
Latest thinking.
Practical articles and guides for ambitious business owners, from an AI-first agency in Cardiff. New articles every week.
See all insights
Demand & Content
SEO in Cardiff: How Local Businesses Win the Map Pack in 2026
Sales & Commercial
Why Do Leads Go Cold? The Follow-Up System That Fixes It
AI & Automation
12 AI Automation Examples a Small Business Can Set Up This Quarter
AI & Automation
AI Training for Small Businesses in Cardiff: What a Good Session Should Cover
Demand & Content
What Is AEO? Answer Engine Optimisation and How It Differs from SEO
Digital Products
Website Designer vs Web Design Agency: Which Does a Small Business Need?
Two ways to work with us
Pick your starting point.
Some businesses need a website that wins enquiries, live in 30 days. Others need brand, products, demand and AI working together. Both start with a conversation.
About us
An AI-first agency in Cardiff.
Founded in 2021 and based in Pontcanna, Cardiff, Roddy Digital works with established businesses across Wales, the UK and the UAE that have outgrown the way they currently run.
Every engagement is led by our founder, Rhodri Williams, who spent more than twenty years in sales and marketing before starting the agency. That commercial background is why we judge every system we build on the enquiries it wins and the customers it keeps.
About Roddy Digital
Ready to stop doing things the slow way?
Your first call is with our founder, Rhodri Williams.