Website design for builders who want bigger, better-qualified jobs.

Hiring a builder is one of the biggest spends most households ever make, and they research accordingly. They look at past projects, read reviews, check how long you have traded and look for trade body membership. The Planning Portal points homeowners towards the Federation of Master Builders, whose members are professionally vetted and independently inspected on joining and can offer professional contracts and warranties (Planning Portal).

The homeowner also has plenty of choice. The ONS counted 385,000 VAT or PAYE registered construction businesses in the UK in March 2025, 14.1% of all such businesses (ONS). With three quotes on the table, the builder who explained the job clearly and came across as organised starts with an advantage. Your website is where that impression is formed, often before you have spoken to anyone.

• Case studies by project type. One page per completed job, grouped into extensions, loft conversions, renovations, kitchens and new builds. Show the brief, the build, photos at each stage and how long it took.
• A clear process page. Survey, drawings, planning and building control, the contract, the build, sign-off. Homeowners fear the unknown at least as much as the price.
• Proof of the paperwork. Trade body membership, insurance, warranties and how you deal with building control. Link to any register a customer can check for themselves.
• Health and safety, stated simply. Under CDM 2015, when a homeowner has building work done, their client duties normally pass to the contractor on a single-contractor job, or to the principal contractor where there are several (HSE). A short page on how you run a safe, tidy site reassures families who will be living alongside it.
• Reviews in context. Put each review on the case study it relates to, so the praise sits right next to the photos of the work.
• The areas you cover. Name the towns and districts, with a finished project from each where you can.

Searches for builders are specific: single storey extension cost, loft conversion near me, builders in a named town, house renovation company. Each of those deserves a page that answers the question, backed by a real project. One general services page cannot rank for all of them.

More of this research now happens inside AI assistants. Ofcom reports that ChatGPT had 1.8 billion UK visits in the first eight months of 2025, up from 368 million in the same period of 2024, and that 53% of adults often see AI-generated summaries in search results (Ofcom). Someone planning an extension might ask an assistant what it should cost, what permissions it needs and which local firms have done similar work. An assistant can only put you forward if your site states plainly what you build, where you build it and how past projects turned out.

They can be, when the campaign is built around the jobs you want and the areas you can reach. The risk with ads for builders is volume without quality: a stream of small-job enquiries and price-shoppers that swallows your evenings.

We have run Google Ads lead generation for Centric Home Improvements, and its MD's view on lead quality is in the testimonial below. For a building firm, I would set a campaign up like this:

1. Each ad sends people to a page about one type of project, never the home page.
2. The form asks for project type, budget range, timing and whether drawings or planning permission are in place.
3. Searches that point to tiny jobs or DIY are excluded.
4. Every enquiry is tracked back to the search that produced it, so budget moves towards the campaigns that bring in real work.

Paid clicks are wasted on a page that does not answer the question the searcher typed, which is why I always build the landing pages before switching any ads on.

Four pieces of work, usually in this order.

1. The website: project-led and written by us, with service pages, area pages, case studies and a qualifying quote form. Live in 30 days.
2. SEO and AI search: page structure, schema and Google Business Profile work, so you show up for the project searches above and get named in AI answers.
3. Google Ads: campaigns for the high-value work, running into the qualifying form.
4. AI automation: enquiries logged in your CRM, an automatic reply asking for photos or drawings, survey bookings and a reminder when a quote goes quiet.

You do not have to take all four at once. The website alone is a sound place to begin. Ads make sense once there is a page good enough to send paid clicks to, and automation earns its keep once enquiries arrive steadily.

Our three website packages are priced monthly, + VAT, on a 12-month term, and every one launches within 30 days.

For most building firms I recommend Accelerate. Twenty-five pages leaves room for a page per main service, a set of area pages and a growing library of case studies. A small firm doing one kind of work in one town can start on Kickstart. A regional builder with several divisions, such as extensions, commercial fit-outs and maintenance, needs Launch Pad.

Google Ads management is scoped separately after a call, so you only take it on once the website is ready to convert the clicks.

I lead every project personally. Before Roddy Digital I spent fifteen years in websites and digital marketing, starting out in sales, and that is the lens I bring to a builder's site: what does a homeowner need to read before they let you into their house for a long build?

We start with a recorded Zoom call about the work you want more of. I plan the pages, we write the copy, then we design and build the site for you to review before launch. The recordings mean nobody in your office relies on second-hand notes. Our office is in Pontcanna, Cardiff. Building firms in South Wales are welcome to meet us there by arrangement, and firms elsewhere in the UK get exactly the same process over Zoom.

• Look at how they present projects. If their own case studies are thin, yours will be too.
• Ask who writes the words. You run sites all day, and drafting page copy should not land on you.
• Ask how enquiries are qualified. A form that only asks for a name and number fills your phone with calls you cannot use.
• Ask about planning and building control content. Someone who understands your trade will suggest pages that answer those questions, because homeowners search for them long before they ring a builder.
• Read the contract terms. Check the term length, who owns the domain and what leaving involves.