GEO · AEO · AI SEO · AI VISIBILITY
AI Search Optimisation.
AI search optimisation is the work of making your business visible to ChatGPT, Perplexity, Gemini, Claude and Google's AI answers, so you get named when buyers ask who to use. Roddy Digital runs it as one programme across three layers: what AI can read, what it understands, and what it cites.
The problem, in two numbers.
28% → 10-17%
When Google shows an AI answer, the click-through rate for the number one organic result falls from around 28% to between 10 and 17%.
+42%
Visitors referred by AI tools convert around 42% better than average traffic. Fewer clicks, better clicks. The work is being one of the names AI gives them.
How we work.
Can AI read it?
Crawler access, server-rendered content, sitemap and llms.txt. Most AI crawlers do not run JavaScript; we make sure the page they fetch is the page your customers see.
Can AI understand it?
Titles, descriptions, structured data and heading hierarchy that state plainly who you are, what you do and where.
Can AI cite it?
Answer-first copy, question-shaped FAQs, and the off-site sources AI engines quote: directories, reviews, press and rankings.
Pick your entry point.
- Generative Engine Optimisation (GEO): get recommended when buyers ask AI who to hire.
- Answer Engine Optimisation (AEO): get quoted when buyers ask AI a question you can answer.
- AI SEO: keep your Google rankings and win AI citations with one programme.
- AI Visibility: find out where you stand today, free, in 20 seconds.
Proof.
112
enquiries in 36 days for Pest & Property Solutions after a website rebuild and SEO programme.
82.7%
of those enquiries came from Google organic search.
Where AI search sits in our packages.
AI search foundations are built into every website package, and ongoing programmes for established businesses run inside a growth partnership. If you would rather see the evidence first, run the free AI visibility check.
FAQ
Frequently asked.
What is AI search optimisation?
AI search optimisation is the work of making a business visible in AI-generated answers: ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. It covers technical access for AI crawlers, content structured so engines can quote it, and the third-party sources engines cite when they recommend businesses.
How is this different from SEO?
SEO earns rankings in a list of links. AI search optimisation earns citations and recommendations inside a written answer. The two overlap heavily, and good SEO remains the foundation, so we run them as one programme rather than selling the same work twice under two names.
How much does AI search optimisation cost?
Standalone work is billed at £95 + VAT an hour, and we scope the hours with you before anything starts. Every Roddy website package, from £350 + VAT a month, includes the AI search foundations as standard. Ongoing programmes for established businesses are scoped individually as a growth partnership. The Cited scan is free and shows you what you actually need first.
How long before we see results?
Structural work shows up fast: AI engines re-fetch pages continuously, and citation changes have been observed within two to six weeks. Recommendation queries (“who is the best X”) move more slowly because they depend on third-party sources. We track both monthly against a fixed set of real buyer prompts, so you see movement rather than taking our word for it.
Can you guarantee my business will appear in ChatGPT?
No, and nobody honestly can. AI answers vary between sessions and engines. What we can do is measurably improve the probability: peer-reviewed research found the content changes we use lift AI visibility by up to 40%. We show the evidence, run the changes, and measure your visibility every month.
Ready to stop doing things the slow way?
Book a free AI visibility check and we’ll go through your site together.