Construction company websites that stand up to a tender check.

Mostly people whose job is to reduce risk. A supply chain manager at a tier one contractor wants to confirm you are financially and legally sound. A quantity surveyor wants to see you have done work of this size before. A client's project manager wants to know who will run the job.

Public sector work has its own rhythm. New rules for how public bodies buy works and services took effect on 24 February 2025 under the Procurement Act 2023 (source). Build UK says central government and the wider public sector should prequalify suppliers using its Common Assessment Standard, certified annually by recognised bodies such as Constructionline and CHAS (source).

None of that replaces your website. Assessments confirm you meet a minimum. Your site is where a buyer decides you are the better choice among firms that all passed.

Start with the evidence a buyer would otherwise have to email you for.

• Accreditations, with dates. Constructionline, CHAS or another SSIP scheme, plus ISO 9001 (quality), ISO 14001 (environmental) and ISO 45001 (health and safety) where you hold them. SSIP members accept each other's valid assessments through a "Deem to Satisfy" agreement (source), so name your scheme clearly.
• Insurance levels for employer's, public and professional indemnity cover.
• Sectors and regions you work in, each with its own page if it brings in work.
• Case studies giving client type, contract form, value band where you can share it, programme and a site photo or two.
• People. Named directors and contracts managers, so the buyer knows who they would deal with.

BSI's PAS 91 sets out standard prequalification questions for construction procurement, and the current version is PAS 91:2013+A1:2017 (source). Putting your answers to the common questions on the site, in plain language, saves both sides time.

Practical tip: ask site managers to take a few wide, well-lit photos at handover on every job, and get the client's permission to publish them at the same time. Six months later, nobody remembers to ask.

It should. CITB's latest outlook says UK construction needs 41,200 extra workers a year, over 206,000 across 2026 to 2030, with the workforce forecast to reach 2.68 million by 2030 (source). Every firm is fishing in the same pool.

Candidates check your website as carefully as clients do. Give them a careers page that shows current projects, the roles you hire for, apprenticeships if you offer them, and a short form they can complete on a phone in a site cabin. Name the regions you work in so they know how far they would travel.

We also write posts about finished jobs and site milestones, which do double duty: fresh proof for clients and a reason for a good site manager to choose you.

Commercial buyers search for a capability in a place: "groundworks contractor Midlands", "M&E subcontractor London", "scaffold inspection Surrey". Domestic clients searching for a builder or roofer lean on the map results and reviews. A website with one generic "Services" page answers neither.

AI assistants now sit in front of many of those searches. Ask ChatGPT for specialist contractors in a region and it will name firms whose sites state their trade, area, standards and past projects plainly. Our SEO and AI search work gives each capability and region a page of its own, fixes technical problems and adds the structured data those tools read.

With 370,770 registered construction firms in Great Britain in the third quarter of 2024, according to the ONS (source), being findable for your exact speciality matters more than ranking for "construction company".

1. Discovery on Zoom. We agree the work you want more of, the buyers who award it and the evidence they ask for.
2. Site plan and copy. Capability, sector and region pages, case study templates and a careers section, written by us from your answers.
3. Design and build through our website design service, live within 30 days.
4. Demand. For contractors who also serve homeowners, Google Ads can bring steady local enquiries while the organic pages grow.
5. Admin. AI automation that files tender invitations by deadline, drafts a first reply to every enquiry and logs each one in your CRM.

After launch, the sites that keep winning are the ones that keep changing. A new case study each time a job completes, and a short update when you gain a certificate or enter a new sector, gives buyers and search engines fresh evidence. Regular articles and LinkedIn posts are the core of the ongoing content work we do for Apila PM and Will B Safe.

Fixed monthly prices, + VAT, on a 12-month term:

• Kickstart, £350 a month, up to 10 pages. Right for a specialist subcontractor with one trade and a defined area.
• Accelerate, £650 a month, up to 25 pages. The usual fit for a contractor or consultancy that needs pages per sector, a case study library and careers.
• Launch Pad, £1,000 a month, up to 50 pages. For multi-division firms covering several regions or disciplines.

Every package includes design and build, copywriting, on-page SEO foundations, GA4 and Search Console, Google Business Profile set-up, hosting, SSL, security and backups. Client portals, document libraries and integrations with your estimating or project systems are quoted separately after a call, at £95 an hour + VAT or as a fixed quote.

As a rough guide, count one page per service, sector and region you want work from, then add your best five to ten projects. That number usually points to the right package.

I lead every engagement personally. I started in sales and spent fifteen years in websites and digital marketing, including work on brands such as Vodafone, Sainsbury's, Airbus and LVMH in earlier roles, so I write for buyers who are deciding where to spend money.

Our office is in Pontcanna, Cardiff, and construction clients so far include firms in London and Surrey. We run calls on Zoom and record them, so a director on site can catch up later. You get a fixed scope and a launch date before work starts.

Contractors in Cardiff and the rest of South Wales are welcome to meet at the office by arrangement. Everything else runs the same way wherever your head office is, from Aberdeen to Exeter.

• Ask how they would present your accreditations. If the answer is a row of logos in the footer, keep looking.
• Ask who writes the case studies. Good ones need someone to interview your contracts manager.
• Check you can update it. New certificates and finished projects should go live without a support ticket.
• Ask about AI search. Run our free Cited AI visibility check first and compare what each provider would change.
• Ask who owns what. The domain, the content and the photos should stay yours if you ever move on.
• Look for numbers. Enquiry and lead figures from real clients tell you more than a gallery of homepages.