Demand & Content
Google Ads Agency for Small Business UK.
Capture high-intent search demand. Search, Performance Max and YouTube campaigns built to drive enquiries, not impressions.
Free call, no obligation.
Bolt-on service
Available as a bolt-on to any Roddy Digital package. Paid advertising is not included in standard packages, it is scoped and priced separately based on your ad budget and campaign goals. Book a call to discuss.
Book a callWe work from our base in Cardiff, for businesses across Wales and the UK.
Trusted by ambitious businesses
The cost of getting Google Ads wrong.
01
Getting google ads wrong quietly costs you enquiries every month, and the invoice never shows it.
02
Without a clear approach, your marketing pulls in different directions and every pound spent works harder for competitors than for you.
03
Weak execution attracts the wrong clients at the wrong prices, and the good work you want to do never lands in the inbox.
What is Google Ads?
Google Ads is a paid advertising platform that places your business at the top of Google search and across its display network, so you appear instantly for high-intent searches. Roddy Digital manages Google Ads from our base in Cardiff, for businesses across Wales and the UK, handling campaign setup, keyword and audience targeting, ad copywriting, bid management and reporting. Unlike SEO, which builds over time, Google Ads delivers leads quickly, making it ideal for filling the pipeline while organic visibility grows. Managed well, it turns ad spend into a predictable, measurable source of enquiries, with every pound tracked back to results.
What is included.
Specific deliverables. No vague scope.
- Campaign strategy and setup
- Keyword and audience research
- Ad copywriting
- Bid and budget management
- Conversion tracking and reporting
Who this is for.
01
Need leads quickly
Businesses that can't wait months for SEO to build.
02
Competitive markets
Firms in crowded sectors who need to show up at the top of search.
03
Clear offer and budget
Companies with a defined offer and a budget to scale what works.
04
Wasted ad spend
Anyone running ads that are not properly set up, tracked or optimised.
From the beginning, lead generation was strong and consistent. They're the first to make Google Ads truly deliver for us, with a noticeable improvement in lead quality. We haven't looked back since making the switch.”
Founder-led, from the first call to launch.
Rhodri Williams, Founder and Managing Director. More than twenty years in sales and marketing, including delivering work for brands such as Vodafone and Airbus at agencies. Every project starts with a 20-minute Zoom call with our founder.
Book a callOur process.
01
Strategy
Goals, audience, budget.
02
Setup
Campaigns and conversion tracking.
03
Launch
Go live.
04
Optimise
Bids, copy and targeting.
05
Report
Measure and improve.
Why it matters.
SEO builds over months; Google Ads brings enquiries now, so you can grow while your organic presence catches up.
Managed properly, every pound is tracked to a result, so you know your cost per lead and can scale what works, plugged straight into the brand, technology and growth system we run for you.
FAQ
Frequently asked.
Is ad spend included in the management fee?
No. Our fee covers managing the campaigns; you pay Google directly for ad spend.
How much should I spend on Google Ads?
It depends on your market and goals. We help you set a sensible budget and scale as results come in.
How quickly will I see leads?
Google Ads can drive enquiries within days of launch, unlike SEO which builds over months.
Is this included in a package?
No, it is a bolt-on scoped and priced separately. Book a call to discuss.
Can you manage existing campaigns?
Yes. We can audit and take over existing Google Ads accounts.
Ready to stop doing things the slow way?
Your first call is with our founder, Rhodri Williams.