Demand & Content
Facebook & Instagram Ads Agency UK.
Reach the right audience at scale across Facebook and Instagram, with creative and targeting that actually performs.
Free call, no obligation.
Bolt-on service
Available as a bolt-on to any Roddy Digital package. Paid advertising is not included in standard packages, it is scoped and priced separately based on your ad budget and campaign goals. Book a call to discuss.
Book a callWe work from our base in Cardiff, for businesses across Wales and the UK.
Trusted by ambitious businesses
The cost of getting Facebook & Instagram Ads wrong.
01
Getting facebook & instagram ads wrong quietly costs you enquiries every month, and the invoice never shows it.
02
Without a clear approach, your marketing pulls in different directions and every pound spent works harder for competitors than for you.
03
Weak execution attracts the wrong clients at the wrong prices, and the good work you want to do never lands in the inbox.
What is Facebook & Instagram Ads?
Meta Ads are paid advertising campaigns on Facebook and Instagram that put your business in front of precisely targeted audiences. Roddy Digital manages Meta Ads from our base in Cardiff, for businesses across Wales and the UK, covering strategy, audience targeting, creative, copywriting and reporting. Unlike search ads that capture existing demand, Meta Ads create demand by reaching people based on their interests, behaviour and demographics, making them powerful for awareness, lead generation and sales. Managed well, Meta Ads turn social feeds into a reliable, measurable channel for reaching new customers and bringing them into your pipeline.
What is included.
Specific deliverables. No vague scope.
- Campaign strategy
- Audience targeting
- Ad creative and copy
- Budget management
- Tracking and reporting
Who this is for.
01
Reaching new audiences
Businesses that want to grow beyond their existing network.
02
Strong visuals or offers
Brands with creative or offers that can stop the scroll.
03
Social-led leads or sales
Companies generating enquiries or sales from social feeds.
04
Boosted posts not working
Anyone whose ad-hoc boosts are spending without results.
From the beginning, lead generation was strong and consistent. They're the first to make Google Ads truly deliver for us, with a noticeable improvement in lead quality. We haven't looked back since making the switch.”
Founder-led, from the first call to launch.
Rhodri Williams, Founder and Managing Director. More than twenty years in sales and marketing, including delivering work for brands such as Vodafone and Airbus at agencies. Every project starts with a 20-minute Zoom call with our founder.
Book a callOur process.
01
Strategy
Goals and audience.
02
Create
Targeting, creative and copy.
03
Launch
Go live.
04
Optimise
Audiences and creative.
05
Report
Measure and improve.
Why it matters.
Meta Ads create demand, reaching people who are not searching yet but are a perfect fit, expanding your market beyond search.
With precise targeting and tracking, you reach the right people and measure exactly what you get back, especially when wired into the brand, technology and growth system around them.
FAQ
Frequently asked.
Is ad spend included in the management fee?
No. Our fee covers managing the campaigns; you pay Meta directly for ad spend.
Which platforms does this cover?
Facebook and Instagram, the core Meta advertising platforms.
Do you create the ad creative?
Yes. Ad creative and copy are part of the service.
How quickly will it work?
Meta Ads can start delivering results within days, then improve as we optimise.
Is this included in a package?
No, it is a bolt-on scoped and priced separately. Book a call to discuss.
Ready to stop doing things the slow way?
Your first call is with our founder, Rhodri Williams.