AEO
Answer Engine Optimisation.
Answer engine optimisation (AEO) is the craft of structuring your content so machines can lift the answer straight from your page. AI engines quote pages that answer questions directly, in the first third of the content, under question-shaped headings, with structured data behind them. AEO rebuilds your pages to that standard.
What AEO changes on your pages.
- Direct 40 to 60 word answers at the top of every key section.
- H2s and H3s phrased as the questions buyers actually ask.
- FAQ blocks with honest, specific answers, including the pricing questions competitors dodge.
- FAQPage, Service and Article schema that matches the visible text.
- Front-loaded facts, because around 44% of the content AI engines quote comes from the first third of a page.
AEO is mostly restructuring, not rewriting.
Most businesses already own the knowledge; it is buried in paragraph seven. AEO engagements usually restructure existing pages rather than producing new ones, which is why first results have been observed in two to six weeks.
AEO standards ship with every website package. To see how answer-ready your pages are today, run the free AI visibility check, or read the AI search optimisation overview.
Proof.
112
enquiries in 36 days for Pest & Property Solutions after a website rebuild and SEO programme.
82.7%
of those enquiries came from Google organic search.
FAQ
Frequently asked.
What is answer engine optimisation?
Answer engine optimisation structures web content so AI tools and search features can extract and quote it: direct answers first, question-shaped headings, FAQ blocks and matching structured data. It is the middle layer between classic SEO (being retrieved) and GEO (being recommended).
What is the difference between AEO and GEO?
AEO makes your pages quotable: structure, schema and answer-first copy on your own site. GEO makes your business recommendable: citable evidence plus presence in the third-party sources AI engines trust. They compound, and most engagements need both, so we scope them together.
How much does AEO cost?
Restructuring existing pages is billed at £95 + VAT an hour against an agreed scope; a typical service-page restructure is a known, bounded job rather than an open retainer. AEO standards are built into every Roddy website package from £350 + VAT a month. The free Cited scan shows how answer-ready your pages are now.
Does schema markup get me into AI answers?
On its own, no. Studies show schema without well-structured content produces no measurable citation lift. Schema is the label, the answer-first content is the product, and AI engines need both the label and the product. We implement schema properly and never sell it as a magic switch.
Which pages should be optimised first?
Money pages: the services people pay you for, priced pages, and the questions that sit directly in front of an enquiry. We prioritise by commercial value and by which prompts your buyers actually type, then work down the list, refreshing quarterly because answer freshness measurably affects citations.
Related
The rest of the AI search cluster.
Ready to stop doing things the slow way?
Book a free AI visibility check and we’ll go through your site together.