Website design for consultants and consultancies that buyers shortlist.

Quietly, and mostly before they speak to you. 6sense's 2024 Buyer Experience Report found that B2B buyers are nearly 70% of the way through their purchasing process before they engage sellers, and that 81% already have a preferred vendor when they first reach out (6sense). For a consultancy, your website, your LinkedIn presence and what others say about you are doing the selling long before the first call.

AI assistants are now part of that research. In an October 2025 survey of 350 B2B buyers by Responsive, a company that sells proposal software, nearly two thirds said they use generative AI as much as or more than search when researching vendors (Responsive). Treat any vendor's own survey with some caution. Even so, a buyer can now ask ChatGPT for operational due diligence consultants in the UK and have three names in front of them before opening a single website.

It needs a clear one. "We help organisations improve performance" could sit on a thousand sites, and a buyer scanning a shortlist cannot tell you apart from the next firm. Compare it with "We help mid-sized housebuilders bring delayed projects back on programme". The second line tells the right buyer they have arrived and tells the wrong one to move on, which saves you both time.

On the site, positioning shows up in three places: a homepage headline naming who you serve and the result, service pages named after the problems buyers bring you, and sector pages if you work across two or three industries. If your niche is still forming, our brand positioning work settles it before a single page is designed.

Case studies carry more weight than anything else you can publish. A useful one runs to a few hundred words: the client's situation, what was at stake, what you did and what changed, with numbers wherever the client allows. Where confidentiality rules out names, describe the sector and scale, such as "a 400-person logistics business", and keep the specifics.

Show the people too. Buyers hire individuals, so give each consultant a profile with their background, sector experience and qualifications. Credentials help when they are real: the MCA's 2026 industry report says more than 2,800 consultants now hold Chartered Management Consultant (ChMC) status (Consultancy.uk, reporting the MCA), so if you hold it, put it near the top of your profile. Past client logos, used with permission, and a short testimonial on each service page complete the picture.

You need both, because they do different jobs. LinkedIn puts your thinking in front of people who already follow you, on a platform you do not control. Articles on your own site build an archive that Google can rank, AI assistants can cite and a buyer can read in the week before they decide.

A workable rhythm for a busy consultant: one substantial article a month on a question clients really ask, then three or four LinkedIn posts drawn from it, each pointing back to the full piece. Our blog bolt-on adds 2 articles a month for £220 + VAT, or 4 for £400 + VAT, drafted from conversations with you so the ideas stay yours. It is the same approach we take with Apila PM, where LinkedIn, long-form articles and a content hub work together, and it sits within our content marketing service.

AI assistants recommend firms they can describe with confidence. That depends on consistent signals across your own site and the wider web: a plain statement of what you do and for whom, the same company details everywhere, pages that answer specific questions, and mentions on sites the assistant trusts, such as industry bodies, trade publications and directories.

The practical steps we take are an FAQ block on each service page answering the questions buyers type into ChatGPT, structured data describing your organisation, people and services, and one consistent description of the firm across LinkedIn, your Google Business Profile and directory listings. Our AI search service covers this in depth. To see where you stand today, run the free Cited AI visibility check: it reads 15 signals in about 20 seconds and needs no email address.

Make booking easy first. A "Book a discovery call" button on every page, linking to or embedding the scheduling tool you already use, removes the email back-and-forth. A short form before the call, asking about the organisation, the problem and the timescale, lets you arrive prepared.

Then make sure nothing goes cold. We can set up a CRM so every enquiry and booking lands in one place with its source recorded, then automate the follow-up: a confirmation carrying a relevant case study, a reminder before the call, a summary with next steps afterwards, and a nudge if a proposal has gone quiet for a week. AI can draft those messages from your call notes for you to check before they go. That work sits in our AI automation service, and our AI & Automation packages start at £500 + VAT (Spark), beginning with the task that takes the most time each week.

Each of our website design packages is a monthly fee + VAT on a 12-month term with a fixed scope, and your site is live within 30 days of starting.

Whichever you pick, we handle the design, build and copy, set up on-page SEO, GA4, Search Console and your Google Business Profile, and look after hosting, SSL, security and backups.

An independent consultant with three or four services and a few case studies is well served by Kickstart. A consultancy with several service lines, sector pages and a growing case study library usually needs Accelerate. Launch Pad suits larger firms with many practices, several offices or a big archive of insights to carry across. Brand and automation work is priced separately: Brand & Positioning starts at £650 and AI & Automation at £500, both + VAT.

I lead every project myself. My background is fifteen years in websites and digital marketing, starting in sales, which is the same job a consultancy website has to do: earn a conversation with a buyer who is comparing you with others. Roddy Digital's office is in Pontcanna, Cardiff, and we work with consultancies across the UK on recorded Zoom calls, so partners can catch up on any decision they missed.

Whoever you choose, ask four questions. Can they explain your positioning back to you after one call? Will they write the copy, or expect you to? How will they get you cited by AI assistants as well as ranked in Google? And what happens to an enquiry after the form is sent? If the answer to the last one is that it lands in your inbox, half the job is missing.