Brand & Positioning
Visual Identity Design UK.
A complete visual system, logo, palette, typography and assets, that makes your business instantly recognisable.
Free call, no obligation.
We work from our base in Cardiff, for businesses across Wales and the UK.
Trusted by ambitious businesses
The cost of getting Visual Identity Design wrong.
01
Getting visual identity design wrong quietly costs you enquiries every month, and the invoice never shows it.
02
Without a clear approach, your marketing pulls in different directions and every pound spent works harder for competitors than for you.
03
Weak execution attracts the wrong clients at the wrong prices, and the good work you want to do never lands in the inbox.
What is Visual Identity Design?
Visual identity is the visual system that expresses a brand: logo, colour palette, typography, imagery, iconography and the rules that hold them together. Roddy Digital designs visual identities from our base in Cardiff, for businesses across Wales and the UK that look credible, modern and consistent across every touchpoint, from your website to your social media. A strong visual identity is built on strategy, so it does not just look good, it communicates the right thing to the right people and makes your business instantly recognisable.
What is included.
Specific deliverables. No vague scope.
- Logo and logo suite
- Colour palette and typography
- Imagery and iconography direction
- Brand guidelines
- Assets ready for web, print and social
Who this is for.
01
Inconsistent or dated brands
Businesses whose look has drifted across touchpoints or feels behind the market.
02
Outgrown a DIY logo
Firms that started with a quick logo and now need a proper identity system.
03
Rebrand or new website
Companies investing in a relaunch and want the visual system to do the heavy lifting.
04
Teams that need assets
Internal teams who need ready-to-use brand assets and clear rules to follow.
They built my website which still runs like a dream and have given me solid marketing advice along the way. Reliable, creative, and always on it. I'd happily recommend them to any business looking to grow their brand.”
Founder-led, from the first call to launch.
Rhodri Williams, Founder and Managing Director. More than twenty years in sales and marketing, including delivering work for brands such as Vodafone and Airbus at agencies. Every project starts with a 20-minute Zoom call with our founder.
Book a callOur process.
01
Discover
Understand your brand and audience.
02
Direction
Explore visual routes.
03
Design
Build the core identity.
04
System
Set colours, type and rules.
05
Deliver
Guidelines and ready-to-use assets.
Recommended package
Recommended: Accelerate.
Visual Identity Design is delivered inside our Accelerate package, alongside the other work that makes it land. You can also bolt it on to a Kickstart or Accelerate package.
Accelerate
£650 + VAT / month
For businesses ready to push: brand, website and demand combined.
- Fixed monthly price
- Live in 30 days
- Looked after long after launch
Why it matters.
People judge credibility in seconds, and a sharp, consistent identity signals quality before a word is read. An inconsistent look quietly costs you trust and sales.
A proper identity system also saves time and money: everyone knows what to use, and every asset looks like it belongs to the same business, which is essential once we carry the brand into your website, content and campaigns.
FAQ
Frequently asked.
What is included in a visual identity?
Logo suite, colours, typography, imagery direction and brand guidelines, with assets ready for web, print and social.
Can you work from our existing logo?
Yes. We can evolve what you have or design from scratch, depending on what serves the brand best.
How long does it take?
Usually two to four weeks depending on scope and feedback speed.
Will I get brand guidelines?
Yes. You get clear guidelines so your brand stays consistent wherever it appears.
What does it cost?
It is built into our packages and can be scoped standalone. Book a call to discuss.
Ready to stop doing things the slow way?
Your first call is with our founder, Rhodri Williams.