PEST CONTROL WEBSITES AND MARKETING
22 enquiries a week from one pest control website.
We rebuilt Pest & Property Solutions' website and marketing. In its first 36 days of tracking it produced 112 enquiries, 82.7% of them from Google organic search. Now we are doing the same for one pest control company per area.
TAKING ONE COMPANY PER AREA. CHECK YOURS BELOW.
THE RESULTS
Proof, from one pest control client's first 36 days.
Pest & Property Solutions, Cardiff. Google Analytics 4, 12 June to 12 August 2026. Enquiry tracking live from 8 July, so enquiry figures cover 36 days.
82.7%
of all website enquiries come from Google organic search
112
enquiries in 36 days, roughly 22 a week
1 in 5
UK visitors made an enquiry, 91 enquiries from 427 UK visitors
83 of 99
tracked enquiries came from a phone, though mobile is only 36% of visitors
+90%
growth in visits, month two against month one
86%
form completion, 54 of the 63 people who started finished
EARLY SIGNAL
AI assistants such as ChatGPT are now a measurable traffic source for this client: 13 visits, 5 enquiries, the highest conversion rate of any channel on the site. Small volume today. A clear direction of travel.
HOW WE DID IT
Nothing clever. Everything done properly.
Pest & Property Solutions had everything a customer looks for: 30 years in the trade, hundreds of five-star reviews, every accreditation going. Their website showed none of it. We rebuilt it around the way people actually look for pest control: on a phone, in a hurry, from Google.
01
The website
A service page for every pest and a location page for every area served, so the site ranks for the searches people make. Mobile-first, because that is where pest control enquiries come from. The phone number is one tap away on every screen.
- 16 service pages
- 12 location pages
- 63 legacy URLs redirected, so no ranking was lost
02
Search and AI visibility
Technical foundations that let Google and AI assistants read the site properly: a full sitemap, structured data, an AI discovery file, and images cut to a fraction of their old weight so pages load instantly on a mobile signal.
- 27 to 56 pages in the sitemap
- 6MB to 836KB total image weight
- Live AI discovery file and schema
03
Content and social
A monthly rhythm of articles and social posts written to a fixed standard: seasonal pests, local problems, real answers. Built to rank, to be cited by AI assistants, and to turn a reader into an enquiry.
- 2m 28s average time on the article index, the longest on the site
- Monthly articles and social posts
- Tracked every enquiry, every month
THE PEST CONTROL GROWTH PACKAGE
Built in 30 days. Looked after long after launch.
A fixed-scope package for pest control companies. Your website rebuilt to the standard above, then marketed every month, judged on the enquiries it wins and the customers it keeps.
AI & AUTOMATION
Every enquiry tracked and followed up
- Every call and form tracked to its source
- Automated follow-up on every web enquiry
- A monthly report you can read in two minutes
- First access to the pest technician platform we are building
DIGITAL PRODUCTS
A website built to be found and to convert
- Service page for every pest you treat
- Location page for every area you cover
- Mobile-first, fast, tap-to-call on every screen
- Hosting, security, updates and changes included
BRAND & POSITIONING
Look like the biggest operator in your area
- Clear service and area messaging
- Accreditations and reviews front and centre
- Consistent look across website, Google profile and social
- Photography and video guidance for your team
DEMAND & CONTENT
Content that ranks and gets cited
- Two articles a month to a fixed standard
- Social posts to match, ready to publish
- Google Business Profile posts and review prompts
- Written for Google and for AI assistants
THE RULE
One pest control company per area. That is the deal.
Everything we do for a pest control client is designed to make them the company their area finds first. We cannot do that for two companies in the same place, so we do not try. One client per area, for as long as they are a client.
We are contacting pest control companies area by area. Booking a call holds your area until 48 hours after we speak. Your first monthly payment locks it. Where more than one company is interested, the first to pay takes the slot. If your area is listed on the right, it has gone. If it is not, it is available today.
AREAS ALREADY TAKEN
- Cardiff and South Wales
- Bristol and South Gloucestershire
- Buckinghamshire and the Thames Valley
Updated as each area is confirmed. An area shows here the day its first payment clears.
WHAT THE CLIENT SAID
Roddy Digital have done an absolutely amazing job rebuilding our website. From start to finish, the process was smooth, professional, and the results speak for themselves. In just two weeks, our website enquiries have increased by 70%. We're absolutely overwhelmed with the impact it's already having on our business. The team at Roddy Digital really took the time to understand what we do and created a website that not only looks fantastic but delivers real results. I couldn't recommend them highly enough, thank you.
Gareth Davies, Founder, Pest & Property Solutions Ltd
INVESTMENT
£1,000
+ VAT a month, 12 months
Plus a one-off build fee of £1,950 + VAT, so your site is built in full before month one. Your first payment locks your area.
Included
- Full website rebuild, live in 30 days
- Service and location pages for everything you do
- Hosting, security, updates and small changes
- Two articles and matching social posts every month
- Enquiry tracking and automated follow-up
- Monthly report and a quarterly review call
- Exclusivity in your area
Not included
- Paid advertising budgets (managed as an add-on if wanted)
- Photography and video production
- Printed materials and vehicle livery
BOOK A CALL
Twenty minutes. Your area held while we talk.
Pick a time that suits you. The calendar shows your local time. Booking holds your area until 48 hours after the call.
Calls are on Zoom and recorded so we can send you notes afterwards.
HOW IT WORKS
From first call to first enquiry.
01
Call
A 20-minute call. We check your area is available and look at your current site together. Your area is held for 48 hours afterwards.
02
Lock
Your first payment locks your area. Nobody else in it gets a call from us from that moment.
03
Build
Your new website, written and built in 30 days. You review it twice before it goes live.
04
Launch
Redirects, tracking, Google profile and AI discovery file all in place on day one.
05
Grow
Content, reporting and improvements every month, judged on the enquiries that come in.
Rhodri Williams
Founder, Roddy Digital. Cardiff and London.
FROM THE FOUNDER
I spent the first part of my career in sales, and I still think like it. A website is your best salesperson or your worst one, and for most pest control companies it is the worst one: slow, out of date, and invisible on the searches that matter. Gareth's business had 30 years of reputation and none of it showed online. Two months after we rebuilt it, the website was bringing in 22 enquiries a week. We are human experts in AI. We ask how your business works before anything gets built, we build fast, and we stay after launch. If your area is free, I would like to talk.
QUESTIONS
Straight answers.
Do you really only work with one pest control company per area?
Yes. An area is a city or town and the places around it that share its customers. Once a company in that area becomes a client, we do not take on another for as long as they remain one. The areas already taken are listed on this page.
What happens if my area has already gone?
We will tell you on the call, before you spend any more time. If a neighbouring area is free we can talk about that instead. We keep a waiting list in case a slot ever opens.
How does the hold work?
Booking a call holds your area until 48 hours after we speak, so nobody can take it while you decide. Your first monthly payment then locks it for as long as you are a client. If we do not hear from you within the 48 hours, the area opens again.
Do I own the website?
Yes. The website, its content and its domain are yours in full once the 12-month term is paid. Our terms set this out in writing.
How quickly will I see enquiries?
The site goes live within 30 days of the build starting. Pest & Property Solutions saw enquiries arrive in the first fortnight and traffic grow 90% from month one to month two. Every business and area is different, so we track everything from day one and report to you monthly rather than make promises.
What happens after 12 months?
You can continue month to month, move to a lighter care plan, or take the site with you. The exclusivity in your area stays for as long as you are a client.
Will this work if I already have a website?
Most of our pest control clients did. We redirect every old page to its new equivalent so nothing you have already earned in Google is lost, and we usually find rankings improve within weeks of launch.
CHECK YOUR AREA
Is your area still available?
Tell us where you are and we will confirm within one business day whether your area is free. Two quick questions help us make sure the package fits your business.